Case study · Website design and build
Scott Himmel & Co.
A from-scratch rebuild for a Chicago architecture and interior design firm published in Architectural Digest, Veranda and Luxe, replacing a Wix site.
Real pages from scotthimmel.com, and facts AI reads in its code.
- Studio
- Architecture and interior design
- Location
- Chicago, Illinois, working nationally
- Our scope
- Website design and build, visibility report, ad creative
- Platform
- Custom static website
- Live site
- scotthimmel.com
What we delivered
The work, in detail.
The brief
The Wix site undersold the firm’s work and told search engines little about its projects, services and history. The goal: a site with the composure of the interiors, where every project can be found and read on its own.
What we built
- A complete rebuild, designed and written page by page
- A filterable portfolio, with its own page for every project
- An About page that brings the firm’s publications and honors forward
- Services and testimonials pages in the client’s own words
- Search structure, page metadata and structured data across the site
- A Google and AI visibility report before the build, and ad creative after launch
The studio’s own press and recognition
- The studio
- Scott Himmel & Co. designs luxury residences and interiors from Chicago for clients across the country. The firm’s work has been published in Architectural Digest, Veranda, Luxe, Interior Design and Modern Luxury Interiors, and House Beautiful has named Scott among its most influential designers.
- Our scope
- Website design and build, visibility report, ad creative. Custom static website.
- Press and recognition
- Architectural Digest, Veranda, Luxe Interiors + Design, House Beautiful, Interior Design, Architectural Record and Modern Luxury Interiors.
Page by page
The live site, one page at a time.
Real pages from scotthimmel.com. Choose one, or open it on the live site.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see your website on a phone first, so every page is laid out for it as carefully as for desktop.
How Google and AI read scotthimmel.com
Clients see a vellum-paneled living room. Google and AI read a Chicago firm.
A beautiful page tells a client a lot and a crawler very little. So every page we build carries a second layer for Google and AI: a clear title, a description, a real heading, words for the photograph and structured data that names the business and where it works. Here it is on Scott Himmel & Co.’s home page, from the live code.
What clients see
What Google and AI read
What Google and AI now understand
Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.
AI search, in plain language
How Scott Himmel & Co. can come up when clients ask AI.
When someone asks ChatGPT, Gemini or Google something like “best luxury interior designers in Chicago”, the answer is built from what the web says. Here is the kind of answer scotthimmel.com’s clear pages support, in six AI tools.
ChatGPT
Gemini
Perplexity
Claude
CopilotAbout these answers: written from our clients’ own websites and profiles, with real page titles and images. Our work makes your business easier to find and recommend.
Start here
Tell us about your business. We will take it from there.
Share your website and what you want to improve. We will review it and email you a clear next step.
Prefer email? help@growinteriors.com