Case study · Shopify store design and build
Kim Delaney Shell Designs
A custom Shopify theme for Kim Delaney’s handcrafted shell mirrors and coastal objects, so every piece reads like a collected object.
Real pages from delaneyshelldesigns.com, and facts AI reads in its code.
- Studio
- Handcrafted shell mirrors and objects
- Location
- Florida
- Our scope
- Shopify store design and build
- Platform
- Shopify, custom theme
- Live site
- delaneyshelldesigns.com
What we delivered
The work, in detail.
The brief
The pieces are one of a kind and often made to order, so the store needed to feel like a gallery while still letting collectors buy or inquire easily.
What we built
- A custom Shopify theme, “Delaney Atelier”
- Home, collection, product, contact and account templates
- A full product catalog with copy, pricing, availability and SEO
- Inquiry-first product pages for made-to-order work
- Product video and reel integration
- Website reveal reels for launch
- The studio
- Kim Delaney Shell Designs is the decorative objects side of Kim Delaney’s practice: one-of-a-kind shell mirrors, sculptures and coastal pieces, each made by hand in Florida.
- Our scope
- Shopify store design and build
- Platform
- Shopify, custom theme
Page by page
The live site, one page at a time.
Real pages from delaneyshelldesigns.com. Choose one, or open it on the live site.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see your website on a phone first, so every page is laid out for it as carefully as for desktop.
How Google and AI read delaneyshelldesigns.com
Clients see shell mirrors. Google and AI read what they are and who makes them.
A beautiful page tells a client a lot and a crawler very little. So every page we build carries a second layer for Google and AI: a clear title, a real heading and structured data that names the business. Here it is on Kim Delaney Shell Designs’s home page, from the live code.
What clients see
What Google and AI read
What Google and AI now understand
Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.
AI search, in plain language
How Kim Delaney Shell Designs can come up when clients ask AI.
When someone asks ChatGPT, Gemini or Google something like “handmade shell mirrors in Florida”, the answer is built from what the web says. Here is the kind of answer delaneyshelldesigns.com’s clear pages support, in six AI tools.
ChatGPT
Gemini
Perplexity
Claude
CopilotAbout these answers: written from our clients’ own websites and profiles, with real page titles and images. Our work makes your business easier to find and recommend.
Start here
Tell us about your business. We will take it from there.
Share your website and what you want to improve. We will review it and email you a clear next step.
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