Case study · Brand identity and website
Martire Custom Homes
A new identity and a complete website on a new domain for a Chicago-area studio that renovates, builds and designs homes.
Real pages from martirecustomhomes.com, and facts AI reads in its code.
- Studio
- Luxury renovation, custom homes and interiors
- Location
- Elmhurst, Illinois
- Our scope
- Brand identity, website design and build, visibility audit
- Platform
- Custom static website
- Live site
- martirecustomhomes.com
What we delivered
The work, in detail.
The brief
The studio needed to look as considered as its finished homes. That meant a new mark, a new domain and a site that explains a design-led building process clearly enough that the right homeowners reach out.
What we built
- A new round-seal monogram, lockup and full logo file package
- A complete website on the new domain martirecustomhomes.com
- Portfolio and project stories with professional photography
- Process, services, press and journal pages
- Service-area pages for the communities the studio actually serves
- A Google and AI visibility audit before the build, and launch reels after
The studio’s own press and recognition
- The studio
- Martire Custom Homes, led by principal and design director Courtenay Martire, works across Chicago, the North Shore and nearby lakefront communities on renovations, custom homes and full interiors. The studio has been featured in Design Chicago and recognized by the Interior Design Society.
- Our scope
- Brand identity, website design and build, visibility audit. Custom static website.
- Press and recognition
- Design Chicago, and the Interior Design Society’s 2024 Designer of the Year awards (first runner up).
Page by page
The live site, one page at a time.
Real pages from martirecustomhomes.com. Choose one, or open it on the live site.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see your website on a phone first, so every page is laid out for it as carefully as for desktop.
How Google and AI read martirecustomhomes.com
Clients see a restored 1930s living room. Google and AI read who restored it, and where.
A beautiful page tells a client a lot and a crawler very little. So every page we build carries a second layer for Google and AI: a clear title, a description, a real heading, words for the photograph and structured data that names the business and where it works. Here it is on Martire Custom Homes’s home page, from the live code.
What clients see
What Google and AI read
What Google and AI now understand
Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.
AI search, in plain language
How Martire Custom Homes can come up when clients ask AI.
When someone asks ChatGPT, Gemini or Google something like “custom home builder on Chicago's North Shore”, the answer is built from what the web says. Here is the kind of answer martirecustomhomes.com’s clear pages support, in six AI tools.
ChatGPT
Gemini
Perplexity
Claude
CopilotAbout these answers: written from our clients’ own websites and profiles, with real page titles and images. Our work makes your business easier to find and recommend.
Start here
Tell us about your business. We will take it from there.
Share your website and what you want to improve. We will review it and email you a clear next step.
Prefer email? help@growinteriors.com