Case study · Website redesign and build
Michael Fowler Creative
A photo-led website for a Washington, DC home staging and interior design studio, with a large portfolio that is genuinely easy to browse.
Real pages from michaelfowlercreative.com, and facts AI reads in its code.
- Studio
- Home staging and interior design
- Location
- Washington, DC
- Our scope
- Website redesign and build, visibility report
- Platform
- Custom Next.js website
- Live site
- michaelfowlercreative.com
What we delivered
The work, in detail.
The brief
With hundreds of projects, the old Squarespace site buried the best work. The new site makes the whole portfolio browsable, gives flagship projects room, and carries a shop and journal without clutter.
What we built
- A custom website replacing Squarespace
- A filterable portfolio with a page for every project
- A flagship case study layout for signature projects
- A shop and journal, managed through a simple admin
- Structured data and search basics across the site
- A Google and AI visibility report, plus website promo reels
The studio’s own press and recognition
- The studio
- Michael Fowler Creative stages and designs homes across Washington, DC, Maryland and Virginia. Michael has been quoted in The Washington Post and Better Homes & Gardens, is an Allied ASID member, and was named one of the Real Estate Staging Association’s Top 100 most influential people in real estate staging.
- Our scope
- Website redesign and build, visibility report. Custom Next.js website.
- Press and recognition
- The Washington Post, Better Homes & Gardens, Home Staging Newswire, ASID (Allied member) and the Real Estate Staging Association.
Page by page
The live site, one page at a time.
Real pages from michaelfowlercreative.com. Choose one, or open it on the live site.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see your website on a phone first, so every page is laid out for it as carefully as for desktop.
How Google and AI read michaelfowlercreative.com
Clients see a staged living room. Google and AI read home staging in Washington, DC.
A beautiful page tells a client a lot and a crawler very little. So every page we build carries a second layer for Google and AI: a clear title, a description, a real heading, words for the photograph and structured data that names the business and where it works. Here it is on Michael Fowler Creative’s home page, from the live code.
What clients see
What Google and AI read
What Google and AI now understand
Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.
AI search, in plain language
How Michael Fowler Creative can come up when clients ask AI.
When someone asks ChatGPT, Gemini or Google something like “home staging and interior design in Washington DC”, the answer is built from what the web says. Here is the kind of answer michaelfowlercreative.com’s clear pages support, in six AI tools.
ChatGPT
Gemini
Perplexity
Claude
CopilotAbout these answers: written from our clients’ own websites and profiles, with real page titles and images. Our work makes your business easier to find and recommend.
Start here
Tell us about your business. We will take it from there.
Share your website and what you want to improve. We will review it and email you a clear next step.
Prefer email? help@growinteriors.com